Awaaz Media · published by Sukh Sandhu Pty Ltd
Sukh Sandhu Group

Awaaz Media is not taking on work yet. The services and project types below describe what this studio is being set up to do. None of it is a completed job for a client.

A production house that thinks like a station

Awaaz Media makes audio, video, post and delivery for broadcasters, publishers and brands, in English, Hindi, Punjabi and Urdu. The studio sits alongside the group's own radio stations, so the work is planned to broadcast deadlines rather than around them.

Radio
A weekly show, made twice in one sessionThe kind of format a station actually runs. One recording day produces an English and a Hindi version that share music beds, timing and structure, with each voiced for its own audience instead of dubbed over the other.
Podcast
A publisher's first serialised podcastThe brief a masthead brings when it has reporters, archives and opinions but no sound. We build the format, record the hosts, cut the episodes and hand back a feed the newsroom can keep running without us.
Imaging
A station identity that holds up in more than one languageThe kind of package a station needs before it opens: names, stings, beds, hourly promos and sponsor formats, built so the same identity carries across an English hour and a Punjabi one rather than being remade for each. One voice brief, one music palette, and versions that sit together on air.
Community
A public information message across four languagesThe sort of work that has to say exactly the same thing in English, Hindi, Punjabi and Urdu without sounding translated. Scripts are adapted for each language, then voiced and mixed to matching lengths so one media buy covers all of them.

What we do

End to end, or any part of it.

Audio and radio production

Programmes, station imaging, promos, sponsor reads and podcast series, recorded and mixed for the way each platform actually plays them back.

Video and film

Studio and location shoots, interview sets and multi-camera event recordings for broadcast and on demand, shot with the edit already planned rather than discovered afterwards. Work made first for a social feed sits with Internet Media in the same group, and we point you there rather than approximate it.

Post production

Edit, colour, sound design, mix and master. We take on work that arrived from someone else's crew as readily as we finish our own.

Voice, adaptation and dubbing

Scripts adapted rather than translated word for word, then voiced by speakers who grew up in the language, so the emphasis survives the move.

Distribution and delivery

Broadcast specs, podcast feeds, station libraries and archive masters, prepared in the formats each destination will accept without a phone call. Standalone captioning and batch cutdowns are Vidz's line of work in the same group, and versions built for a social platform are Internet Media's.

Branded and sponsored content

Sponsor messages, campaign spots and longer brand storytelling, made to sit inside a schedule without sounding like the moment listeners tune out.

Capabilities

English, Hindi, Punjabi and UrduLanguages
Broadcast, podcast, video and socialFormats
Edit, colour, sound design and mixPost
Melbourne, with remote record sessionsBased in

About

Awaaz Media is the production arm of a group building a network of online radio stations, and that shapes how we work. Awaaz means voice. A station does not get to file late, redo the mix tomorrow or hope the audience forgives a rough edit, and the studio works to that standard from the first job, for broadcasters, publishers and brands.

We work in English, Hindi, Punjabi and Urdu, and the difference is not cosmetic. A script translated word for word lands flat: the joke dies, the emphasis moves to the wrong syllable and the audience hears an outsider. A script that is adapted keeps all three. Everything is written, recorded and mixed in the language the audience listens in, by speakers of that language, and the work is run from Melbourne.

Where a brief is really a social channel plan, or a run of fixed scope cutdowns from footage you already hold, we say so and point you to Internet Media or Vidz in the same group, rather than writing our own quote around work another studio here is built for. The company behind the studio is SUKH SANDHU PTY LTD.

Questions

Do you only work in South Asian languages?

No. English only briefs are taken on the same terms. What we add is the ability to make the same piece properly in Hindi, Punjabi or Urdu as well, rather than bolting a translation onto a finished master at the end.

Can you take on post if someone else did the shoot?

Yes. It is work the studio is set up for. Send the rushes, the delivery specs and whatever paperwork exists, and we will tell you honestly what can be saved in the grade and the mix and what needs to be shot again.

Do you work with clients outside Melbourne?

Yes. Record sessions can run remotely with a producer on the line, and delivery is digital. Anything that needs a room, a camera or a treated space is arranged here in Melbourne.

How does a project start?

With a conversation about where the finished thing has to go. Broadcast, feed, big screen or a phone held sideways, because that decides format, length, how we shoot and how we record long before anyone writes a script.